TOON CLAES

MR. PLANT MISTER

Universiteit Antwerpen

Assignment Vorm & Ergonomie

2ste bachelor

2018 - 2019

In teams of 4 people we had to create a brand. Once we had come up with our brand, every team member had to individually design a gardening tool that would fit designlanguage of the made up brand. We got to choose out of 4 different tools of which

I got the plantsprayer. We had to make sure we integrated our brandvalues into our design which in our case were minimalistic, young and playfull.

As a team we came up with JANE.

JANE tries to target young adults who live in the city and have a small citygarden. JANE refers to the movie Tarzan where a girl from the city meets the untouched and rough jungle. Urban meets jungle. We try to offer our customers cheap but high quality products. The posters below were used to pitch our designs and idea's to a jury at the Univeristy of Antwerp.